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March 25, 2014

Rack It Up: Customized Sale Alert Site

We're deeming today's post TIP TUEDAY! We know that what we are about to share with you will change your online shopping habits for the better (we know from personal experience). Rack It Up is the amazing fashion sale alert website created by (the lovely) Alexandra Fishlinger and Briana Pashcow. Rack It Up combines an online social community with features that allow its users to track items (with extreme customization) and sale alert options. The site is compatible with 100+ stores including Piperlime, Shop Bop, BaubleBar, C. Wonder, and Revolve Clothing. It's the perfect way to find the looks you crave for less.

We had the pleasure of talking to Ali & Bri to get a little more insight into Rack It Up, its creation, how to best use it, and some advice they have. Check out what they had to say below! (And be sure to check out the Rack It Up blog for our trendsetter feature going up on Thursday March 27 and see whats in our Rack It Up Closet!) 

When did you start Rack It Up?
We officially launched Rack It Up in June of 2013, but we had been conceptualizing and developing the idea since November 2011.  

How did you come up with the idea to create this site?
The idea came from our frustration with other sale alert websites. Signing into a flash sale at 10am on a Tuesday when you’re working a full time job wasn’t ideal. Also, our inboxes were always filled with sale alerts for items sold out in our size and emails about designer-wide sales often led to impulse purchases. We started thinking that there just had to be a better way to shop for the specific items you want and be able to have those items tracked for discounts. After a few months of brainstorming together and talking to family and friends, we realized that there really was a need in the market for a website that could simplify the online shopping and sale tracking experience. From there, Rack It Up was born.

If you could describe Rack It Up in a sentence or two, what would you say?
Rack It Up is a virtual closet website that combines an online social community with features that allow users to track items with extreme customization and sale alert options. Users can track their favorite items from their favorite online retailers, in their personal size & color preference, for the prices they want!

How does Rack It Up work?
Rack It Up can be used in two different ways. The first way, our users can drag the RackItUp button into their bookmarks bar and ‘rack up’ their favorite items from their beloved online stores. They add each item to their virtual closet in their size, color preference and can enter the price they’re willing to pay. Rack It Up will only send sale alerts when the discounted items in their closet meet their personal criteria. Another way our users can utilize the site is by ‘Browsing the Rack’, to see what other members of the RIU community are racking up. They can re-rack any item that catches their eye in their own personal size and color preference. They can also follow each other’s closets, follow featured bloggers and influencers and can also follow some of their favorite retailers.

What advice would you give to starting your own business?
Our number one piece of advice is to go for it. There really is no time like the present. So, even if you don’t know how to really get started, take it one day at a time and things will start falling into place. No matter how it turns out, the experience you’ll gain by trying will be absolutely invaluable.

What has been your biggest accomplishment?
We are really proud of the brand we have created and since we both came from backgrounds outside of fashion we have really worked hard to create relationships within the fashion community. Whether it's with an online retailer, brand, or a fashion blogger, we take pride in all the partnerships we create.

What's your best piece of style advice?
Don’t get too caught up in the “trend of the moment” and instead dress for yourself. If you like the way it looks and it makes you feel great, that’s all that matters!

We hope you enjoyed this TIP TUESDAY. Now go start racking up your current cravings in to your rack it up closet! Your email & wallet will thank you later.

Brittani and Katie 

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